In this episode, we sit down with eCommerce and brand transformation expert Tim Zawislack, who takes us on a journey from his early days in a family business to helping lead digital transformations at global brands like Ray-Ban, Brooks Brothers, Estee Lauder, and more.
Full Description:
Tim Zawislack brings a powerhouse of experience, storytelling, and practical insights on what it takes to evolve legacy brands in the digital age. From launching one of the earliest eCommerce catalogs in the early 2000s to building successful private label collaborations with Amazon, Tim has consistently been at the intersection of innovation and execution.
He shares incredible stories from his career—replatforming Ray-Ban to include custom configurators, building digital-first experiences for Brooks Brothers, and launching Amazon’s “Mae” brand in record time. He also gives us a look inside his time at Jimmy Jazz during the COVID era, how the company maintained community roots, and why digital-meets-retail is the future.
Whether you’re a founder, marketer, or investor, Tim’s perspective on strategic brand growth, private equity, and omnichannel marketing is full of actionable takeaways.
What You'll Learn in This Episode:
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How to lead digital transformation in legacy companies
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The impact of private equity on execution speed and focus
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What Nike’s DTC pivot taught the rest of the industry
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Why Amazon Prime Video and YouTube are underrated drivers of retail foot traffic
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How AI can free up your team for high-value work
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